Friday, August 8, 2008




Sales Observation
You are expected to spend some time (preferably an entire day) with a salesperson, for
the purpose of observing and evaluating the sales representative's selling techniques. A written report of the experience will be turned in to the instructor, including the name of the salesperson, his or her company affiliation, address and office phone number.

You should analyze the activities of the salesperson with respect to the material discussed
in class. One means of organizing the paper is to use the "Presentation Evaluation Form," a copy of which is attached to this syllabus. The sales observation should be typed double- spaced and handed in as mentioned in the course outline.

Critical analysis is presumed. That is, tell what the salesperson did and why you thought
it was good or bad. Include critical dialogue between the salesperson and customers.

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